Journaling for Growth: A Practical Framework for Coaches
- Ashley Cornwell

- Dec 16, 2025
- 4 min read
Updated: 3 days ago
Great coaches don’t just develop athletes—they develop themselves. One of the most powerful tools for growth is consistent journaling. Not the abstract, stream-of-consciousness kind, but intentional, structured reflection that helps you become more aware of your habits, tone, communication, and leadership.
A coaching journal becomes a living record of your evolution: the culture you’re building, the decisions you make, the patterns that move your team forward or hold you back. Revisited each preseason, it becomes a strategic asset. Shared with trusted peers, it becomes mentorship material. And most importantly, it keeps you accountable to the coach you say you want to be. I could not think of a better topic to end the year with.
Below is a complete, coach-friendly journaling framework you can use throughout the 2026 season.

Why Coaches Should Journal
A well-kept coaching journal helps you:
Build self-awareness of your tone, energy, and leadership.
Track team culture as it develops, strengthens, or drifts.
Identify patterns behind success and setbacks—especially success dependent components such as penalties, turnovers, and communication issues.
Create a long-term record that informs your preseason planning year after year.
Hold yourself accountable to continuous improvement.
The Structure of a Coaching Journal
Your journal can be divided into three major parts:
In-Season Reflections Pre-game, post-game, and weekly themes.
Off-Season Reflections Self-study, program development, and personal growth.
Annual Reflection & Reset A year-end wrap-up and preseason restart.
This structure keeps your reflections meaningful while giving you the flexibility to write daily or weekly, in long or short entries.
In-Season Journaling
Pre-Game Entries
Write before every game to set your intention and prepare your leadership approach.
Pre-game journaling helps you coach proactively rather than reactively. It clarifies the tone you want to set and the challenges you want to anticipate.
Prompts:
What is my intention as a leader for this game?
What energy, tone, or behaviors do I want to model?
What personnel or partnership challenges might emerge today?
What team-culture habits must I reinforce?
What does “success” look like today beyond the scoreboard?
Post-Game Entries
Write after every game to capture honest evaluation and next steps.
Post-game journaling protects you from selective memory. It creates a clear snapshot of the truth—what worked, what didn’t, and how you coached.
Prompts:
What actually happened—strategically, emotionally, culturally?
What were our strengths and struggles?
How did I coach: tone, timing, communication, body language?
How did players respond to me, and what does that show me?
What personnel or partnership issues became visible?
Penalties & turnovers: what patterns emerged and why?
Which choices am I proud of?
What is one concrete action I’ll take next week?
Weekly Themes
Use these mid-week reflections to zoom out and check the temperature of your team and your own coaching.
You can rotate these categories or touch them all briefly each week.
1. Personnel & Staff Partnerships
Where are our strengths and weaknesses?
Which coaching partnership needs attention?
What conversation am I avoiding that would unlock growth?
2. Team Culture & Expectations
Where is the team aligned—and where are we drifting?
Are expectations clear? Are players meeting them?
What actions—not just words—am I taking to reinforce culture?
3. Penalties & Turnovers
Which issues are technique-based vs. discipline-based?
What can I coach differently this week to reduce them?
4. Self-Observation (When Filming Yourself, I would highly recommend this if you have the resources)
What did my body language and voice convey?
Was my timing supportive or disruptive?
What surprised me when watching myself?
How did the players react to me?
Off-Season Journaling
The off-season is where coaches do deep, honest work—away from the pressure of weekly competition.
Post-Season Decompression
Take time after the season ends to reflect without judgment. I would also recommend you set time aside for true feedback from your colleagues/supervisor and athletes.
Prompts:
What did I learn about myself as a coach?
What habits do I want to carry forward?
Where did I fall into the “I’m doing fine” trap?
Which moments revealed my true growth edges?
Program Building & Vision Setting
Use this space to build the program you want—not the one you inherited or settled into.
Prompts:
What kind of program do I want to run next year—culture, standards, identity?
What needs to change structurally (practice flow, meetings, communication)?
What did I wish I had prepared for during the season?
What is my plan for preseason development?
Personal Growth & Coaching Craft
This section is especially connected to the influence of coaches like Pat Summitt and your commitment to greater honesty and clarity. After reading Reach for the Summit, I was able to build out this personal plan for myself that I am now sharing.
Prompts:
What did observing other coaches teach me this off-season?
What biases or blind spots do I want to work on?
How do I want players to describe me next season?
What books, films, or clinics are shaping my coaching?
Annual Reflection & Reset
Before the new season begins, complete a yearly reset to anchor your identity and growth plan.
Prompts:
What is the biggest lesson I’m carrying into the new year?
What is my coaching identity right now—and what do I want it to become?
What values or habits will define this next season?
What is my growth plan for tone, body language, communication, and player responsiveness?
How will I hold myself accountable?
Optional: Film-Observation Checklist
If you film your practices, this checklist makes your self-review direct and objective.
What tone did I set with my first words?
How did I respond to mistakes?
Did my presence increase or decrease athlete confidence?
Did players approach me for clarity or avoid me?
How often did I clearly state expectations vs. assume understanding?
Final Thought
Journaling isn’t busywork—it’s a competitive advantage. The more you understand yourself, the more effectively you can shape your players, your staff, and your culture. Over time, your coaching journal becomes a map: where you were, where you improved, and where you’re determined to go next.





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