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Key The Ball


Rondale Moore, Marshawn Kneeland, Rudi Johnson, and Kyren Lacy: Mental Health in the NFL and College Football, and a Football Coach’s Perspective.
At 25, I know the pressure in football firsthand. As a football coach, after a dark night of my own mental health struggle, I woke up to the shocking news about Rondale Moore. Players like Marshawn Kneeland in the NFL and Kyren Lacy in the NCAA show that mental health crises are real and urgent. Athletes and coaches are hurting. Culture is failing. We must step up, have real conversations, and create spaces where people are truly seen and supported.

Ashley Cornwell
Feb 227 min read


How Women Are Shaping the Future of Sports
Women are no longer waiting for permission to shape sports culture. From Dawn Staley’s unapologetic leadership to Odessa Jenkins building opportunities in football, women are redefining power, visibility, and influence across every level of competition. The WNBA, NWSL, and athletes like Simone Biles are challenging outdated systems while creating new standards for leadership, accountability, and strength that continue to transform the future of sports.

Ashley Cornwell
May 268 min read


Environment vs. Ecosystem
A successful sports program is built through both environment and ecosystem. The environment shapes the daily athlete experience through culture, habits, expectations, and leadership, while the ecosystem connects relationships, communication, and resources that sustain long-term growth. Understanding the difference helps coaches create stronger teams, develop athletes on and off the field, and build programs rooted in identity, accountability, and long-term success.

Ashley Cornwell
May 127 min read
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